Product Development Cycle

Services and Programs

Industrial Design and More

Shiozaki Design offers comprehensive industrial design services tailored for your next new product.  So your new productrr will stand out in a crowded market place with a brand that projects your company’s values and provides your customer with a positive experience.

Each project is different, as are the industrial design needs of each company.  Shiozaki Design offers three flexible industrial design programs: Achieving, Discovering, and Exploring.  Each program is aimed to assist your company in its quest for industrial design excellence, greater product brand recognition, and stronger functionality.  These programs are flexible and tailored to your requirements, budget, and schedule.

Industrial Design Programs


LDS Focus II

Achieving Program

Going the distance

The Achieving program is a thorough industrial design program.  The Achieving program has Shiozaki Design involvement throughout the product development cycle: from research, to industrial design concept and refinement, into product design, manufacturing, and finally to product launch.  The benefit of having Shiozaki Design involved until shipment is so we can be the guardians of the industrial design, guiding it through all the phases of the product development cycle.

Our involvement helps your company to maintain the industrial design integrity throughout the project, insuring the industrial design does not change unless there is good reason for it to, and if it does, we are there to assist in the process.  The Achieving program is composed of five phases:

Phase 0 Research

Phase 1 Concept Development

Phase 2 Concept Refinement

Phase 3 Design Execution

Phase 4 Design Implementation

Pivot 6

FineLite PLS Lighting System Desk Lamp & Under-the-Cabinet Light Bar

Discovering Program

Finding the sweet spot

Discovering is a basic but flexible industrial design plan.  The Discovering program provides the company at the end of the project with an industrial design solution that has been refined and created to the project’s specifications.  Its goal is to create an industrial design that resolves the challenges of the project.

The industrial design for your product is specified in great detail so it can be handed off to the mechanical design team to begin the product design phase of the project.  This is a plan that is flexible and cost-efficient.  This plan was created to assist companies with their industrial design needs in four flexible phases:

Phase 0 Research

Phase 1 Concept Development

Phase 2 Concept Refinement

Phase 3 Design Execution


Watch Theme Concept for Asian Watch Manufacturer

Exploring Program

A glimpse into the future

Exploring program is designed to help company answer the “What if” question.  It is an opportunity to look into a crystal ball and see what may be possible. It is also used for companies that are not quite sure what they are looking for, but do know that they need a lot of concepts to help point them in the right direction so that are not heavily constrained.

It is also a time to look into creating fresh ideas that may require more time to resolve technology obstacles.  The product requirements are not as strict and defined as those developed in the Achieving and Discovering Plans.  Concepts generated in the Exploring plan are useful to inspire new ideas and discussions as well as to challenge the status quo and preconceived perception.  There are two phases for this program:

Phase 0 Research

Phase 1 Concept Development

Phase Definitions

Phase 0: Research

In the Research Phase, there are several common goals depending on the project.  Some of the more common goals are to obtain a better understanding of your customers, the end-user, the environments the product will operate in, your company’s market position and core values.  The customer is the person who purchases or buys the product and the user is the person who uses the product.  A better understanding of the end-user can lead to critical insights that maximize the form and function of the new product.

Phase 1: Concept Development

Concept Development takes what the team has outlined as goals and design challenges for the new product and what features are to be included and in turn creates ideas, concepts, and develops theories.  This is one of the most critical phases.  In this phase many concepts will be created, explored and evaluated.  It is not uncommon to go through several iterations adding more details until one ID concept stands out as the final industrial design direction that will be refined in Phase 2: Concept Refinement.

Phase 2: Concept Refinement

During Concept Refinement the single industrial design concept chosen from Phase 1 will be meticulously detailed and refined.  In Phase 2 all details including material(s), color(s), finishes and texture(s) will be specified.  The product graphics such as icons, logos and labels are often included as part of the industrial design work to complete the product’s aesthetics.  In this phase, the attention is focused on refining the single concept and work out the details.

Phase 3: Design Execution

In Phase 3, we work closely with your mechanical / product design team to be guardians of the approved industrial design.  As we all know too well, things change and unknown design obstacles come up.  To help assist your company in maintaining a high standard of industrial design, our active involvement in this phase permits us to collaborate with the mechanical staff to overcome design obstacles.  Working together we can derive a solution that meets both disciplines’ goals.

Phase 4: Design Implementation

The main role we have in this phase is inspecting the manufactured parts and assemblies to see if they meet all approved industrial design quality standards set forth in Phase 2 and 3.  First Article parts are checked for color, finish, surface blemishes, part fit and texture.  Product graphics, like icons and/or logo, are checked for color and alignment.


SkyTeller In-flight Cash Register

Specific Services

Industrial Design:  surfacing, problem solving, color development and finishes

Ergonomic and Human Factor:  fundamental user studies

Product Graphics:  icons, logos, product labels and nameplates

Product Rendering:  PhotoView 360, Illustrator and Photoshop

Product Design: 2D documentation, 3D parts, 3D assembles and BOM

Models and Prototypes:  concept sketch models and rapid prototyping

Research:  competitive market studies and current market trends

Call to Action

Now that you have an idea about our services, who we service and how we serve our clients, continue on to read about how we were able to help some of the clients overcome their industrial design challenges in the next section, Case Studies and Testimonials page.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s